Turn all those ideas into a business that makes sense.
You have the ideas. Probably too many of them.
Wayfinder helps multi-passionate business owners get clear on what you’re building, who it’s for, what you’re selling, how you talk about it — and how people actually find you and become customers.
You don’t need another idea.
You need a plan for the ones you already have.
You know you want to build something. The problem is everything else.I don't believe in selling people services they don't need.
Maybe you’re trying to start a business and can’t decide which idea to run with.
Maybe you already have one, but your offers, website, content and marketing all feel disconnected.
Maybe you could serve five different audiences, sell twelve different things and show up on every platform — and you have no idea what you should actually focus on.
That’s the kind of mess I love.
Your problem probably isn’t a lack of ideas.
It’s figuring out which ones matter — and how they fit together.
Hi, I’m Nikki
I’m a strategist with 15+ years of experience across digital marketing, advertising, content, social media, websites, SEO, branding and audience growth.
I’m also extremely multi-passionate.
I’ve freelanced. Built websites. Started businesses. Created a podcast. Chased ideas. Changed directions.
And somewhere along the way, I realized the common thread:
I love taking a pile of ideas and narrowing them down to what actually belongs.
Now I help other business owners do the same.
Bring me the mess.
“I don’t know what I should sell.”
“My website doesn’t really explain what I do.”
“I’m not sure who my audience actually is.”
“I’m doing a million marketing things, but none of them connect.”
Perfect.
Together, we can figure out your positioning, offers, messaging, website, content and customer journey — so everything starts working like one clear business instead of a collection of random ideas.
And just as importantly, we’ll figure out what you don’t need to be doing.
Case Studies
Real Websites. Real Fixes. Real Results.
“She was amazing to work with!”
Sarah Mardigian, Owner, Cultivate Aesthetics
“As a business owner, building a website was not on my list of skills and I certainly didn’t know how to organize one that was easy to navigate for my audience. Nikki was on top of everything from day one. She was able to build a website that was cohesive to my brand and easy to use. I felt comfortable giving her an idea and letting her use her creativity and knowledge to carry it out.”
Strategic clarity for people who have a business—or a pile of ingredients that could become one.
Ready to get clarity on what’s next?
Let’s talk about where you’re stuck—and build a plan that helps your business move forward.